Malcolm Bruce is a 30-year veteran from the Canadian armed forces, and has switched gears toward economic diversification and trade promotion for the province of Alberta. He currently leads Edmonton Global as their CEO and focuses on leveraging domestic commercial strengths and amplifying their impact throughout the globe. Having spent a significant portion of his life in the Canadian military, his leadership skills have been sought for various occasions such as the Vancouver Winter Olympics in 2010. In this episode, Malcolm discusses his life lessons from the military and his visions for Edmonton Global as a key proponent of Foreign Direct Investment in Alberta, Canada.
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