Back in the day when mobile internet penetration was low, sell-side analysts would do road-trips to the markets they were tracking. Today with mobile and internet penetration in the UAE being 100%[¹], gauging consumer demand, sentiment or for that matter future demand has become more efficient and reliable.
 
Digital search analysis can help us gain valuable insights into the consumers' minds. Google search is extensively used all over the world and accounts for more than 3.5 billion searches in a day. This report analyzes the terms or keywords searched over Google in the UAE to highlight emerging trends, sentiments and make predictions on consumption behavior of the residents.
 
It is important to note here that 'top' searches are those keywords that are searched the most. 'Trending' searches are those keyword searches that are accelerating the fastest.
 
The report helps in gaining a better understanding of the current state of affairs in the country and people's reaction towards these events. Insights from this report can also be a useful guide in assessing the residents' minds in terms of employment, investments and consumer expenditure.